Thanks Coprice - so Useful

There's a lot to be said about supply and demand, the way it works and what it encourages people to do. Take, for instance, Rice Bran. Wonderful product that has a great use in the horse industry for a quiet means of putting condition onto even the most hyperactive of horses. So many people use it, and mostly it has been used as the last resort for getting weight onto a horse whose lucerne tolerance is through the floor. Difficult to find an alternative "safe" feed for these types of horses!
What has this got to do with supply and demand I hear you ask???

The makers of Rice bran in Australia (Coprice) decided not to let everyone know that they were out of stock, and had no ETA on the product untill no one had more than a pallet left in their sheds, and most stores/suppliers didn't even have that! Back orders waiting up to 6 weeks before the fax comes through to say....
"Oh sorry, we F'd up a little bit, and rather than tell you we'd just yank your chain for a couple of months."
To add insult to injury Coprice didn't even think to add a little amendum to mention what might be a good alternative while they try to source the rice bran elsewhere. Their products are rice based, and I assume they have a nutritionist on their staff who would know which product would at least be a starting point.

Sadly no. I am sure they are just worried about getting sued, sad world that it is.
Had people been forewarned, I'm sure there would have been a run on the product, leading to them being out of stock for an extended period of time. People would have also known to ration their product, and start to gradually change over to a new feed, instead of having the bomb dropped on them when they were out! These are HORSES, with shitty digestive systems, it takes time to change their diets!!!!
It's just my opinion, but it could have been managed a whole lot better.

PS: STILL no ETA on the Rice Bran, apparently it's going to have to be shipped in from overseas.